AddSense creates stickers. The stickers are of punctuation marks (? and "") and sport a hashtag (#AddSense). These stickers were designed to be used to subvert or question advertisements. So, We Love to See You Smile turns into We Love to See You "Smile" or Just Do it becomes Just Do "It" or Just Do It?
We facilitate creation and exchange of these stickers and believe this itself creates a powerful subversion.
We believe in the right to question everything.
Please remember, we are interested in this right, not in making the lives of custodians more difficult.