The image of a faucet being lit on fire was the most affecting and most widely spread meme to come out of the anti-fracking movement. The consequences of fracking are known, but until they are experienced, easy to write off as someone else’s problem–or at least the problem isn’t felt as urgently. We’re bringing the war home (so to speak) with stickers that will evoke a visceral reaction from viewers and also give people real info on where to direct their concerns. These stickers will be placed all over NYC and highly trafficked routes of NYS–and we need a ton of people power to do it.
Our goal: stop fracking before it starts in NYS.
Our tactic: raise the level of public outrage about fracking’s consequences–with stickers!